Corporate Identity
Corporate identity is often seen as a collection of visual elements, which are used in various applications to promote the image of an organisation. Originally, it was synonymous with organisational nomenclature, logos, the housestyle and visual elements, but in time visual identity and corporate strategy have become inextricably linked.
Some marketing specialists regard corporate identity as the core of an organsation’s existence, made up of its history, beliefs, philosophy, technology, people, its ethical and cultural values and strategies. Corporate identity also helps determine the positioning of an organisation in terms of its markets and competitors.
Conceptualisation
Communicating visually using text and images to present information (i.e. communicating with clients on concept ideas for branding, marketing, internal communication products or company identities)
Layout
Arranging text and images to make the document visually attractive (i.e. magazines, books, annual reports, newsletters, brochures, catalogues and info booklets on company profiles)
DTP
Combining a personal computer and page layout software to create publication documents that are print ready (i.e. finalising designs with clients, arranging sign- off, ensuring the document is print ready and supplying the document in PDF format)
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