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Effective Small Business Websites | Need A Website For Your Business? Here’s 6 Tips To Help You Get Started!

15 
March

Effective Small Business Websites | Research shows that the first place the vast majority of people turn to when looking for information on local businesses is the Internet. That means your existing and potential clients are searching for you online, from their laptops as well as tablets and mobile devices. In other words, your business’ website is everything. So how do you make sure it’s designed to achieve its main goal – converting visitors to clients? Let’s find out!

The Internet has revolutionized the world of business, and designing an appealing website is the first step toward using the Internet to your advantage. It’s vitally important that your website showcases your business’s value and unique selling point without overwhelming your visitors. Want to ensure that visitors will exit your website almost the moment they land there? Be sure to make it hard for them to find what it is they are searching for. Want to get your potential clients to stick around on your website longer and click on or make a purchase? Follow these simple web design tips!

Draw Them In | Effective Small Business Websites

Remember that you have just a few seconds to convey your value proposition to users and tell them why they should be doing business with you when they enter your website. The back button is the most widely used command on the web, so unless you answer a potential client’s needs right away, rest assured they will click “back” and abandon your website. Your job is to make sure that whatever copy you’re putting up on your website, is logical, and actually reads well. Not taking care of things like the copy of your website, is a sign that you probably don’t care about other parts of your business either.

Don’t Clutter The Homepage | Effective Small Business Websites

The most important aspect of a website is its messaging. Remember, the most effective websites feature clear, concise, bit text messaging in no more than a few words, so try not to put long paragraphs on your homepage. It has been proven time and time again – web users don’t like websites that have too much clutter or require excessive clicking to access the information they’re looking for. Much like a well-organized shop, a clean and clear website enables your visitors to find what they are looking for.

Simplify Navigation | Effective Small Business Websites

Primary navigation options are usually featured in a horizontal bar along the top of each page, but you should consider providing secondary navigation options underneath the primary navigation bar, or in the left-hand margin of the website, known as the sidebar. At the end of the day, a cluttered website design with poor navigation will only get people to leave your website as quickly as possible, so your small business will best be served by a simple, easy to navigate and clean website design.

Pay Attention To Colors | Effective Small Business Websites

Using a mostly neutral color scheme for your website will help you project an elegant, clean and modern appearance. Employing small dashes of color for headlines or key graphics here and there will guide visitors to your most important content. Struggling to find the perfect color combination for your website or a call to action graphic? Get your inspiration from your works. Go through all of your favorite shots, then use a color picker to select a color.

Make It Readable | Effective Small Business Websites

Make sure your choice of font and font size are focused on readability rather than just appeal. Remember that people with different levels of vision will be visiting your website and try to be as inclusive as possible. If you’re using a fixed-width design, use a font size that allows a maximum of 15 to 20 words per line. If you’re using a fluid design, use a font size that allows 15 to 20 words per line at 900 to 1000 pixels wide.

Effective Small Business Websites | Website Design – www.websiteseo.web.za

Improve Your Call To Action | Effective Small Business Websites

Look at successful online stores or service provider websites and you will notice they include a call to action. The most commonly used calls to action are “Request a Quote,” “Buy Now,” and “Work With Us.” They work because clear calls to action get visitors to take the next step and go from just looking at your website to contacting your business, and they clarify what you are offering as opposed to forcing your visitors to figure it out on their own.